Marketorum

Marketorum Logo Jeff Kaplan Founder Transformational Solutions

SMTTS (Markeotrum) is beyond a "typical agency" or "typical consultancy".  We are a knowledge-management organization focused on creating and delivering Business Growth Transformational Solutions that connect businesses with customers.  How?  Through our three core practice areas of Strategy, Marketing and Technology.  Marketorum helps organizations break out from the chaos and the confusion of today's fast paced business world and achieve results.  We maximize potential and find opportunities where no one else can (or has) through our proprietary process i4 - Insight, Innovation, Implementation and Impact.

Transformational Solutions - What are they and Why Does it Matter?

When launching, relaunching, and / or leveraging a successful brand, product or service, more than vision is required — it takes Insight, Innovation, Implementation and Impact.  Successful organizations differentiate themselves through innovative thought leadership, relevant and practical products & services offerings, and have the ability to leverage opportunity.  With a proven track record, deep business process knowledge and industry-specific expertise, Marketorum identifies the issues and answers that have the greatest positive impact on your organization translating into quantifiable ROI and substantial value-building long-term benefits.

Jeff has over 30 years experience in Advertising, Marketing, Sales, and Internet site development.  Additionally, he has extensive operational and organization expertise in mid to large scale organizations.  In 1983, he became Partner of SKA, a media marketing, advertising and sales firm specializing in both consumer and trade media including Glamour, Self, Modern Bride, Canadian Travel Courier, TravelAge, Newsday, Toronto Star. Additionally, as part of SKA Jeffrey started Fun Trips, a tour operator packaging tours from Florida to Latin America.  In 1990, Jeffrey became President of Halsey Publishing, the largest North American Publisher of Inflight Video - in cooperation with Ted Turner and CNN International – and Inflight Magazines.

DDK International – an Advertising & Marketing Agency was started by Jeff in 1996. DDK provided Media Planning/Buying, Creative Services, Digital Strategies, and Marketing & Sales services to its clients in the hospitality and retail industries. Accounts included: Levitt Homes – Puerto Rico, Jungle Island, Benihana, Virgin Island Airways, Marco Polo Resort, Hampton Inns, Miccosukee Resort & Casino, Health Nuts Café, Bloomingdale's –NY, National Foundation For The Advancement of the Arts.  Ann DDK International – In 1999, Jeffrey built and developed his City+Hotel.com domains into successful Internet City Guides. These sites included hotel, airline, car rental, and cruise lines booking engines, as well as informative and extensive content on the city.

 

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